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ROOTED IN MOROCCO. EXCLUSIVELY AFRICA.

Independent capital.
Considered advice.

For African companies, assets and markets.
Local understanding. Long-term alignment.

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01Agritech02Fintech03Logistics04Technology05Real estate
Discover our perspectiveINVESTMENT & STRATEGIC ADVISORY
Sandton, South Africa

THE MONODYA CONVICTION

01 / MONODYA

African realities.
Enduring value.

The strongest opportunities begin with a real customer need.

We look for businesses that understand how people buy, how markets operate and what it takes to deliver. From our base in Tangier, we explore investment opportunities and advise businesses across Africa.

Discover our approach

FIVE SECTORS. ONE AFRICAN FOCUS.

02 / MONODYA

Five sectors.
One connected economy.

How Africa produces, transacts, moves, works and builds. Each sector begins with a specific commercial need.

Fields and agricultural reservoirs near Krakeel River, Eastern Cape, South Africa
AGRICULTURE & FOOD SYSTEMS

Produce.

Eastern Cape, South Africa · Charl Durand · Credits

Better productivity. Stronger food systems.

Technology that improves productivity, resource use and market access, with measurable value for farmers and food businesses.

AREAS OF INTEREST

Precision agriculture

Farm data, monitoring and tools that support better production decisions.

Water & resource efficiency

Irrigation and input-management solutions with measurable value in the field.

Market access

Platforms and services connecting producers with buyers and reliable demand.

HOW WE WORK

03 / MONODYA

From first conversation
to a clear next step.

Explore an investment opportunity or define an advisory mandate around your next decision in Africa.

01 / CAPITAL & ALIGNMENT

Investment

For founders, operators and investors exploring a specific African business or asset.

  1. 01

    Understand

    Review the business, customer demand and purpose of the capital.

  2. 02

    Examine

    Test the economics, operating risks and evidence through diligence.

  3. 03

    Align

    Explore participation or co-investment, with clear terms and governance.

Participation follows diligence and a separate investment decision.

02 / STRATEGY & EXECUTION

Advisory

For businesses preparing an investment case, entering a market or seeking a strategic partner.

  1. 01

    Define

    Agree the decision, target market and commercial priorities.

  2. 02

    Prepare

    Develop the positioning, investor materials or transaction preparation.

  3. 03

    Advance

    Set a practical market-entry plan, partner criteria and next steps.

Scope, deliverables, timing and fees agreed before work begins.

OUR INVESTMENT DISCIPLINE

04 / MONODYA

A clear framework.
A considered decision.

Four questions guide our assessment.

01

Market need

Who pays, and why?

A defined customer, repeat demand and a clear reason to choose the business.

02

Economics

Can the model sustain growth?

Margins, cash conversion and capital needs tested against operating reality.

03

Downside

What could change the outcome?

Customer concentration, funding gaps, execution risk and market dependencies.

04

Alignment

Can the partnership endure?

Shared objectives, transparent reporting and clear decision rights.

WHAT WE LOOK FOR

  • 01Real customer demand
  • 02Strong operators
  • 03Disciplined economics
  • 04Scalable distribution
  • 05Local advantage
  • 06Credible governance

05 / AFRICA IN PERSPECTIVE

MARKET INTELLIGENCE

Capital in context.

The African technology funding landscape.
Historical market data · 2025

AFRICAN TECH EQUITY$2.41bn

Capital raised in 2025

EQUITY TRANSACTIONS462

Deals recorded across the continent

GEOGRAPHIC REACH27

Countries with equity funding

PARTECH / ANNUAL REPORT 2025
AFRICAN TECH ECOSYSTEMS2025 / EQUITY
South Africa · $643mKenya · $539mNigeria · $412mEgypt · $358mSenegal · $84mMorocco · $79mMoroccoGhana · $52mATLANTICOCEANINDIANOCEAN
Selected funding marketsCircle area reflects funding volume

Capital has a geography.

Select a market to look closer.

SELECTED MARKETEQUITY / USD
Morocco2025 EQUITY ACTIVITY

26 deals

Source: Partech 2025 Africa Tech VC Report. Deals above US$200K. Market figures, not Monodya’s investments or performance.

USD · 2025

MONODYA INSIGHTS

Beyond the numbers.

Explore all five perspectives
MOROCCO01

Morocco as an investment gateway

Connectivity is a starting point. The commercial case still has to be built market by market.

Read the note 1 min read
CAPITAL & MARKETS02

Where African VC capital is moving

The 2025 funding recovery looks different when equity and debt are considered separately.

Read the note 1 min read
LOGISTICS & AGRITECH03

Logistics and industrial growth: follow the bottleneck

The opportunity is often a specific failure between production and delivery.

Read the note 1 min read

THE STORY BEHIND MONODYA

06 / MONODYA

Named for family.
Built for Africa.

Monodya is deeply personal to me.

As a father of six daughters, I wanted the name to carry a part of each of them. Monodya brings elements of their names together in one name — a quiet dedication to my family and to the next generation.

That same long-term perspective defines Monodya: rooted in Morocco and focused on investment opportunities across Morocco and Africa.

Jamal MahdadFOUNDER, MONODYA

BEGIN A CONVERSATION

What are you
building?

A short introduction is enough to begin. Tell us what you are building, where you operate and the decision you would like to explore.

WHATSAPP+212 7 51 13 77 31Speak with Monodya
BASED IN TANGIER, MOROCCO

Investment & strategic advisory.
Exclusively Africa.

YOUR INTRODUCTION01 / Start here

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